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At any time, you can update your settings through the "EU Privacy" link at the bottom of any page. These choices will be signaled globally to our partners and will not affect browsing data. Sustainable and innovative designs have always been at the forefront of these styles. There was a lot of innovation in the s. Technology progressed along with the impact of sports and music on culture.
With Adidas, athletes of all kinds can now wear advanced running shoes. Running shoes with screens on the tongue were called Micropacers, and they tracked distance, average speed, and calories burned. Adidas Copa Mundial was introduced in and was the best selling soccer cleat for years to come.
Despite being a decade of recognizable fashions, the s saw technological advancements coming closer to reality. The Badge of Sport would later evolve from this look. During this period, track jackets with color blocking and colorful patterns retain their popularity. It wasn't until that a new player entered the soccer field. By the s, what had already been working had been further developed. This classic running shoe became a cultural icon in the s and has gained resurgence in chunky shoes today.
With Ian Thorpe's racing suit, Adidas made its entry into performance swimwear. The suit reduced drag in the water. Y-3 was born during this decade as well as a line of high-fashion sportswear that is carried on today by Stella McCartney.
New releases over the past decade have focused on sustainable practices. In collaboration with Parley, an organization dedicated to ocean conservation, Adidas developed shoes and clothing made from recycled ocean plastic.
Reusing plastic and debris that already pollutes the Earth launched a movement to end the wasteful fashion loop. As sustainability became increasingly aware, technological innovations increased as well. It was during this timeframe that Boost, an energy-returning midsole, was developed.
As an evolution in cushioning, the Futurecraft 4D's midsole is created by sculpting liquid using light and oxygen. A huge party was held on the company's Bavarian campus to celebrate its 70th anniversary.
In the same year, it also began collaborating with Beyonce Knowles and Ivy Park. With one of the most exciting collaborations in the company's history, the company reflects on how far the company has come. Coronavirus pandemics of were challenging times for companies worldwide. Adidas emerged from this difficult period with a new outlook: Kasper Rorsted extended his leadership of the company for another five years, the Reebok brand was divested, and 'Own the Game' was launched as a five-year strategy.
An emphasis is placed on consumer experience, credibility, and sustainability. After Jesse Owens wore Adidas' shoes to win four gold medals at the Olympics, Adidas became internationally famous. Germany won the World Cup final wearing Adidas shoes. Adidas became very famous because of these two sports events.
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